John Dashfield

John Dashfield is a highly experienced business coach and mentor to financial planners, owners of SME’s and key employees. He is author of the book ‘The client-centred financial adviser’, published in 2015.

At the core of his work is teaching and coaching clients in the principles behind healthy psychological functioning. This naturally leads to clearer thinking, increased well-being and spiritual integrity.

A significant amount of his time is spent working with financial advisers who want to move from a providing a transactional service to creating a transformational client experience. He has been privileged to work with some of the UK’s leading financial planning practitioners.

Prior to his coaching business John owned a thriving financial advisory practice which he founded in 1991 and sold in 2005. His working life began with a high street bank before moving to AMP Society in 1986. At AMP he was a pensions technical adviser and managed the personal pensions department.

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